What is split testing?
A/B split testing is the art of setting up multiple random variants/tests in a controlled experiment. Example tests are different call to actions, different types/locations of buttons, different images, etc.
Your goal? Finding the best converting test, learn from this, and implement this further in your website, thus getting more & more conversions out of existing visitors. Learn why people click and don’t click.
Why should you use split testing?
When using split testing, you’ll learn how your visitors think, what works best on your site, and how you can get the most out of all visitors. Optimising websites takes time, but this time may be cheaper then putting another 1000$ in advertising. First optimise, then do some more advertising.
How can you split test in PHP?
There are several PHP libraries which you can use for split testing, and I tested most of them. Here’s my favourites:
Must we use PHP libraries?
Nope.. There are several other ways to integrate split testing in your projects. Here’s some more:
- Google Website Optimizer: http://www.hongkiat.com/blog/google-website-optimizer-ab-testing-guide/
- Zentester: http://www.zentester.com/
What should we test? Example tests:
And here’s some more articles to help you get started..
Any feedback or tips & tricks regarding split testing are more than welcome in the comment section. Good luck!